Main Index
KM Concepts
COR 501

Modules:
Hm 1 2 3 4 5 6 7 8

Contents:

Objectives
Understanding KM
The Story of Knowledge
KM as a Field of Study
History of the Study of KM

 

KM Concepts Module 2: What is KM?

This module (a) provides participants with information about the ways Knowledge Management (KM) can be used in organizations and (b) reviews the history of KM.

Objectives:
After completing this course, you will be able to
  • define Knowledge Management and identify how it would apply to an organization

  • identify potential KM projects in an organization

  • describe and provide examples of why business is interested in KM

  • understand the impacts of KM

  • recognize when the lack of knowledge management creates a problem in organizations

  • recognize the three major disciplines of KM and the sub-disciplines of KM of organizations

  • apply an example of a work process

  • describe The Story of Knowledge

  • identify significant science and business milestones in the history of the study of KM


Understanding Knowledge Management

To begin our discussion of knowledge management, we can compare it to product management of a product produced by a manufacturing company. 

At a car factory, for example, a product is ordered, assembled from inputs, and then delivered.  Consumers help define the quality of the product by purchasing those products that maximize their satisfaction and provide maximum utility.

Knowledge is also a product and produced by a series of processes.

  • A knowledge consumer has a knowledge need.
  • A knowledge product is delivered from inventory or assembled.
  • If assembled, the knowledge is assembled from inputs of ideas, information, data, and older knowledge
  • The product is delivered to the knowledge consumer.

The economic term for this process is a knowledge production function. Ideas, older knowledge, data, information are inputs for the generation of knowledge. The output is knowledge. As with any other production function, the quality of the inputs affects the quality of the outputs and input costs affect the total cost of output.

Examples of traditional knowledge factories include:
  • research and reporting
  • consultants
  • science labs
  • universities and other schools
  • seminars and conferences

Examples of knowledge product brokers include:

  • publishers
  • seminars and conferences
  • consulting firms subcontracting other consultants

Along with dedicated knowledge factories, each firm contains a knowledge factory within that is also made up of knowledge suppliers, knowledge consumers, inputs, and outputs. Each of these knowledge factories are linked to the production of the firm's primary products and services. A car company contains a knowledge factory that produces knowledge to help the car factory reduce the costs of producing cars.

Knowledge Management (KM) is a disciplined approach to managing the knowledge economy and environment found in all human collectives.  KM is what we do to change that environment to accomplish our goals faster and more effectively by

producing and delivering the right knowledge to the right person at the right time in the right context at the lowest cost (time, attention, social capital, money, etc).
By engineering knowledge environments for optimal acquisition (inputs), production, transfer (delivery), storage, and usage (consumption) of knowledge, we increase our ability to take effective action, compete, and survive.  Knowledge management will ensure the survival of an organization by


leveraging collective intelligence to increase responsiveness and innovation

Another definition might be that Knowledge Management is a cross disciplinary practice that enables organizations to improve the way they create, adopt, validate, diffuse, store, and use knowledge in order to attain their goals faster and more effectively. 

Knowledge is understanding gained from experience.  Most knowledge is resident in people's heads or embedded in social structures and culture, making it difficult to manage.  Therefore, the term "Knowledge Management" is almost a misnomer.  Even though it is difficult to manage the knowledge itself, we can manage the processes, content, and quality by managing the conditions in the environment surrounding the people engaged in knowledge activities.

 

KM is the full life-cycle management of initiatives (including methods, tools, and techniques that improve these knowledge environments) to better satisfy organizational objectives, especially the production of new knowledge and innovation.

 

So, Knowledge Management is what humans do to accomplish goals faster and more effectively in all areas of life:  medicine, science, business, education, building, communication, soccer playing, etc.

KM is what humans do naturally.  KM as a discipline helps humans do it better. Simply put, the organization that manages its knowledge better than others has a better chance to out-perform others.

 


Application exercise #1
QUESTION
Why is Knowledge Management so important in our personal and professional lives?

The Story of Knowledge

KM is a natural process used to maintain and improve survival.  Since the first tribe banded together, humans have been governing the production, acquisition, and transmission of knowledge.  The survival and legacy of a tribe depended on how well knowledge was managed.

In primitive days, we used tools such as fire, rocks, and wood to attain our cultural goals.  Today, our tools are computers, books, software, etc.  These tools are known as artifacts.  Therefore, artifacts are the tools we create to help us achieve our cultural goals.

Mentifacts are knowledge artifacts that can be transferred from one group to another.  In a tribal society, for example, the steps in building a fire, once learned, were passed along to future generations.  Sociofacts are rituals, behaviors, and other social traits that can be transmitted from one group to another.  For example, the sociofact about the role and relationship of the members of the tribe to the shaman, elders and chief can be communicated and transferred through generations.

Throughout history, knowledge has been transmitted from generation to generation and from culture to culture through oral and written means: storytelling, teaching, and so on.  In a crisis, a tribe made rapid adjustments to its knowledge base if a portion of its essential knowledge base was destroyed.  For example, if an avalanche buried a group of food gatherers, their knowledge would have to be rapidly transmitted to other members of the tribe or the tribe would not survive.  Storytellers have always recited a culture's oral history, passing on knowledge from generation to generation:  parents transfer knowledge to children; churches enforce a set of beliefs among their members.  It is what individuals and groups do, and have always done: transmit group knowledge to improve survival.

Notable methods and products have been created as a result of KM.  The building of the pyramids of Egypt, the way ancient Greek teachers used the Socratic method to transmit knowledge to their students, and landing on the moon are just a few.

The intentional practice of KM is not a new phenomenon.  Plato designed an Academy and Aristotle a Lyceum to advance their knowledge of philosophy.  They each experimented with varying systems before settling on the one they felt provided the most efficient environment for the creation and sharing of knowledge.  Ptolemy I of Egypt founded a library at Alexandria, making KM decisions on where to place the library, what scrolls to make available, and how to preserve the scrolls in spite of many attempts to destroy them.  University design to promote research and education and Robert Oppenheimer’s organizing of the Manhattan Project both required KM type reflection and decisions.


Application exercise #2
QUESTION
List five additional examples of natural knowledge management within your organization, other organizations, and society.


Application exercise #3
QUESTION
Tribal story-telling is the simplest form of Knowledge Management.  What are some forms that are equally simple in the business world?

Every employee within a business is involved in knowledge management.  The procedural knowledge of the organization is diffused to its members through policies, procedures, employee orientation, and training.  Reward and punishment systems are established to ensure that certain organizational rules are followed.  However, the involvement of the employee in the knowledge management process varies from firm to firm and industry to industry, leaving every company with many KM improvement opportunities.

Managers at a manufacturing company worry about their aging workforce, of which a large portion will retire over the next five years.  Unless the firm acts quickly, a significant chunk of organizational experience will leave the company.  Can they implement a program that will extract and transfer the knowledge of these individuals to younger workers before their "experts" retire?

A pharmaceutical company wants to cut the concept-to-market time of new drugs.  Each day saved is worth millions of dollars.  What if scientists were given better knowledge resources?  What if better communication systems were put into place?  Can an environment be created that would result in increased knowledge production for the scientists?

Staff members of a customer support division do not share solutions with each other, resulting in hundreds of wasted hours spent resolving similar problems with little improvement in resolution time for the customer.  What can be done to distribute the knowledge of the problem and solutions to other staff members?

An attorney at a law firm has many years of experience trying cases in front of several judges.  When inexperienced attorneys join the law firm, no process exists for the experienced attorney to transfer his knowledge about strategies that he has used with each judge.  Can they establish a process for transferring experience, thereby improving the firm’s ability to win cases and enhancing its reputation?

The senior managers of an information technology division realize that if they could improve the way software engineers share software coding techniques and reuse software code, they could save both time and money.

These are just a few examples of business activities that need a KM process.  All organizations have similar challenges that affect every activity.  Moreover, while companies have not waited for the KM industry to try to solve these problems, it is nonetheless the KM industry with its standards, tools, and techniques that will make it an easier, more disciplined, and repeatable process.

Here are some examples in Company X of how knowledge can be produced and managed (or mismanaged):

  • A director selects team members based on the knowledge and skills of individuals, trying to create a balance of skills for a successful team.
  • An employee goes to a conference and overhears a conversation about a product a competitor is developing.  When he returns to his company, he shares this information with his colleagues and his boss.
  • A manager provides a budget and space for a divisional library.
  • Employees are allowed to retire with only one day's notice.

Acquiring, diffusing, and producing knowledge occurs all the time.  Deciding which knowledge to accept and not accept, deciding to let people retire without transferring knowledge to their replacements, and so on, are KM decisions.  However, such KM is ad hoc; that is, knowledge is created for a one-time purpose or to focus on examining a specific subject.  What is missing is a central KM plan to guide and orchestrate these activities: a plan that takes created knowledge and relates it to a central KM vision or strategy.

Business is interested in KM and its effect on financial results.  The KM process must be tied to the primary performance measures of the business with a clear connection between the resource cost of KM and its benefits to the business.  Here are some examples of how KM programs/projects can affect the bottom line.

  • Improve training programs
  • Reduce loss knowledge from departing employees
  • Improve customer satisfaction in technical help desks
  • Give employees access to corporate knowledge to better fulfill their jobs
  • Create living online manuals with observations, insights, and lessons learned form the employees
  • Support process to help managers make better decisions
  • Develop and manage Innovation Labs

The financial impact of these projects can be sizable.

  • Reduce training costs
  • Reduce consulting costs
  • Increase rate of innovation (Knowledge Creation)
  • Improve knowledge about the market
  • Affect the organization's hiring patterns
  • Influence the selection of team members
  • Knowledge audits of companies being assessed for possible acquisition


Application exercise #4
QUESTION
Give three examples of ad hoc KM within your industry or organization.


Application exercise #5
QUESTION
List three examples of situations in which KM could benefit your team or company.

 

Managing knowledge is like managing honey. Both honey and knowledge are natural resources.  Honey is produced by bees; knowledge is produced by humans.  A direct relationship exists between the environment and the quality of the product, whether it's the condition of the hive or the business environment. In addition, when the condition of the environment is improved, the quality of the product also improves.

KM as a Field of Study

Knowledge management is a truly interdisciplinary field.  It has developed as a collaborative science involving researchers and practitioners from more than 100 diverse disciplines.  Those practitioners realized that they were trying to answer similar questions about the management of knowledge and knowledge processes in organizations, sciences, and society.  Although KM has been studied in science for many years, the formation of the field of KM is recent.  As a result of the recent interest on the part of the business community in understanding and better managing its knowledge, a supporting industry has been created, with a need for a supporting science.  KM has attracted a wide range of disciplines from business management to social sciences and computer science, making it one of the most complex fields ever.

KM is both a science and an applied science.  On the one hand, it asks questions about how individuals and collectives naturally work with knowledge processes such as the production, acquisition, transmission, and use of knowledge.  On the other hand, KM applies these studies to improve knowledge processes and their products.  As a science, KM seeks to understand how humans naturally manage knowledge processes.  As an applied science, it seeks to develop management techniques and tools for improving knowledge processes.

KM has three primary branches:  KM of Organizations, KM of Science, and KM of Society. The reason for these divisions will become evident when examining their problem domains.  While each field tackles similar questions about human knowledge, there are also specific issues that are unique to each area of interest and which sometimes require different tools and techniques.

KM of Science is the oldest field in KM, spanning 100 years of research.  It is concerned with the production of scientific knowledge.  It seeks to understand and improve the management of knowledge within scientific communities and laboratories.  This field asks questions about how knowledge is accepted and rejected by the scientific community, the effects of specialized languages in various fields of science in transmitting knowledge between fields, and so on.  Research from technological change economics, innovation economics, science of science, cognitive science of science, epistemology of science, sociology of science, rhetoric of science, metascience, social epistemology, and history of science contribute to this field.

KM of Society is concerned with knowledge processes in societies and cultures.  Researchers in this field ask questions about knowledge diffusion within and between societies and cultures, how riots are started by the propagation of a single idea, how knowledge is transmitted in schools, and so on.  Studies in education, cognitive anthropology, political science, and social economics contribute to this field.

KM of Organizations is the youngest and fastest growing branch of KM.  It is further divided into four sub-branches: KM in Business, KM in Non-Profit Organizations, KM in Government, and KM in Educational Institutions.  Of these four sub-branches, KM of Business is the most active.  It is concerned with the improvement of a firm’s competitiveness and profitability through the improvement of its knowledge processes.  This field is interested in issues such as the financial value of knowledge, increasing innovation, how to improve profitability and competitiveness by improving knowledge processes, how to develop an economic model based on knowledge as a resource, etc.  Management science, organizational science, finance, economics, information science, human resource development, and information technology are among the numerous disciplines providing research, instruments, and artifacts.

Research in each of the areas is diverse and often overlaps other branches.  Although each branch has developed its own tools and techniques, many of them can be useful to others areas.  Much of the research and many of the definitions and measures from KM of Science, for example, have been helpful in building the foundation of KM of Organizations and KM of Society.  Some of the new tools and techniques from KM of Business are also useful to others.

History of the Study of KM

In Science

Late 1880s -- Franz Boas, the founder of modern anthropology, studied knowledge production and diffusion within and between cultures, known as cultural cognition.  Other anthropological studies in this area include those by Emile Durkheim, Ruth Benedict, Margaret Mead, among others.  (See: Stephen A. Tyler, ed. (1969) Cognitive Anthropology)

Early 1900s -- Joseph Schumpeter introduced the input of knowledge to the classical economic model demonstrating that economic growth is dependent on technological change.

1936-1960 -- Though Karl Mannheim created the field of Sociology of Knowledge in 1936, Robert Merton expanded it into the form it is today.  This field is best summarized in his 1945 paper, "Paradigm for the Sociology of Knowledge," in which he describes the forces in science and society that govern knowledge.

  • Social bases: social position, class, generation, occupational roles, mode of production, group structures (university, bureaucracy, academies, sects, political parties, society, ethnic affiliation, social mobility, power structure, social processes (competition, conflict, etc.)

  • Cultural bases: values, ethos, climate of opinion, type of culture, culture mentality

  • Spheres of: moral beliefs, ideologies, ideas, the categories of thought, philosophy, religious beliefs, social norms, positive science, technology

  • Reasons for: to maintain power, promote stability, orientation, exploitation, obscure actual social relationships, provide motivation, canalize behavior, divert criticisms, provide assurance, control nature, coordinate social relationships, etc.

(For more information on sociology of knowledge and social epistemology, see: Steve Fuller (1993).  Philosophy of Science and its Discontents)

1957 - Economist Herbert Simon coined the term, "Organizational Learning," and challenged the "rational man" concept in economics.

1957 - Michael Polanyi introduced the concept of tacit knowledge and the importance of tacit knowledge.

1962 - Economist Kenneth Arrow established the concept of "learning by doing" as a way organizations generate knowledge and the "learning curve" as a way to measure the cost of knowledge diffusion.

1969 - Economist Robert Solow provided a convincing argument that new knowledge is the key factor to economic growth.

1966 - Thomas Kuhn revealed how scientific knowledge evolves as a series of revolutions influenced by sociological forces.  

1970s - Several cognitive scientists focused on social cognition vs. individual cognition.  In 1997, the first Robo Soccer/ RoboCup tournament was played in Japan to test social cognition theories. Herbert Simon helped sponsor this area of research.

1976 - John Holland introduced a mathematical framework that is used today as a Click To Download model to measure the effectiveness of KM.  

1978 - Nathan Rosenberg added to Kenneth Arrow's work "learning by using" - generating knowledge by using a product.

1980s - The diffusion of Information and Communications Technology forced the world into an Information Economy by reducing the cost of access to information.

1980s - Labs, hospitals, and businesses realized the benefits of computer-based knowledge systems.  Expert systems, automated knowledge acquisition, and neural nets began to capture expert knowledge to help users of the system diagnose problems.

1982 - Nelson and Winter developed the Evolutionary Economic Theory that demonstrated how including knowledge as a factor in economics can improve the accuracy of an economic model.

1986 - Karl Wiig from Arthur D. Little coined the word "Knowledge Management" in an article about the use of artificial intelligence in helping people manage knowledge.

1990s - Economist Paul Romer introduced New Growth Economics accounting for new knowledge and technological change.

1996 - OECD issued a report called The Knowledge-Based Economy an warned countries that they need to learn how to manage a knowledge-based economy or fall behind.

1998 - United Nations sponsored a report on Knowledge Societies: Information Technology for Sustainable Development

In Business

1960s -- In a study about AT&T, Alvin Toffler discussed the need to shift from "Handcraft" to "Headcraft" to become an adaptive corporation and keep the procedural manuals fluid.

1960s -- Peter Drucker coined "Knowledge Worker."

1990 -- Peter Senge coined "Learning Organization," and his book, The Fifth Discipline, became one of the most influential books in business.

1991 -- Ikujiro Nonaka and Hirotaka Takeuchi published The Knowledge Creating Company and Introduced the concept of "Ba".  For most, this is the book that helped diffuse the notion of knowledge management to the business community.

1993 -- Peter Drucker (in Post Capitalist Society) introduced the emergence of a "knowledge society."

1997 -- Business Week, Forbes, the Wall Street Journal, and other business publications started publishing articles on the importance of KM for business strategy.

During the 1990s, software vendors and consulting firms started packaging KM around their products causing great confusion. 

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